ABOUT
Symphony is the ability to detect patterns, synthesize information and create something completely new as a result. Our talent is harnessing this ability to achieve
your business objectives through a research-based approach to communications.
Our mission is to help our clients find their "why" and shape it into a compelling narrative
that inspires action among their target audiences. We achieve this through:
Emily Scherberth
Founder and CEO
Emily Scherberth is a seasoned communications veteran with more than two decades of experience as a business strategist, qualitative researcher, storyteller and award-winning PR counselor. She has guided dozens of startups to launch and helped a wide range of companies craft compelling and differentiated narratives that engage the media and inspire action among their target audiences. After performing award-winning work at well-respected agencies like Fleishman-Hillard, MSLGroup and Allison+Partners for high-profile brands such as Yahoo!, Match.com, Nike, General Motors and YouTube, she founded Symphony in 2008 to serve disruptive companies and organizations in transition. She holds a B.A. in Communication Studies from Loyola Marymount University and a M.A. in Communication Studies from California State University, Northridge. Emily is also an adjunct professor at California State University, Fullerton where she teaches upper division courses on market research and integrated marketing.
WHAT OUR CLIENTS SAY
PASSIONATE
"Emily has been an invaluable communications partner for bLife. Her guidance and insight helped us develop a strategic positioning that clarified who we are and what we do, which was crucial for the evolution of our company. Emily's passion for our business, strategic approach to marketing communications, and ability to execute on time/on budget makes her a 'triple threat' and a trusted member of our team.”
Paul A. Campbell, CEO &
Co-Founder, bLife
ESSENTIAL
“Emily was the essential component for Justin.tv to spin up its PR and Marketing operations. She moved the company from the position of ignoring the press to the position of using PR and Marketing to better pursue our corporate goals.”
Michael Seibel, CEO
Justin.tv
STRATEGIC
"While we hired Emily as a consultant, she quickly became a valued member of the thisMoment team. She helped us develop our company and product positioning, and put together a go-to-market plan that delivered significant PR wins in major media outlets both online and off. Emily is smart, strategic and experienced, and I'd recommend her to any startup looking to put itself on the map.”
Vince Broady, Founder &
CEO, thisMoment, Inc.