Build strong relationships with media and other key audiences.
Create a strategic positioning people will remember.
Develop compelling messages that drive sales.
vMocion engaged Symphony early in 2016 to develop a go-to-market strategy for its proprietary technology that enables a person to feel a sense of motion in a virtual reality environment. Given that the company only had a landing page built at the time, Symphony first led a design team in the creation of a compelling logo and website that would go live in conjunction with the launch…
When thisMoment engaged Symphony in late 2008, the company was gearing up for the debut of its consumer “moment-sharing” site. After developing a strong positioning that carefully differentiated the site away from other photo-sharing an social networking sites Symphony generated several national news stories for thisMoment's launch including The Wall Street Journal, USA...
DogTime Media, the largest vertical media community focused exclusively on pet enthusiasts, hired Symphony to build grassroots awareness for its Facebook applications, Save-A-Dog and Save-A-Cat, which allow people to “virtually foster”... homeless pets and raise money for shelters across the country. After learning that several users had actually adopted their virtual fosters in real life…
Check out our guide to PR for startups. It’s full of strategic recommendations and practical advice that we often give our startup clients on how to effectively position their companies and engage with reporters. In addition to free media relations resources, we also provide some tips on how and when to engage a PR partner, and how to get the most out of the relationship.