Latest News

— How to Land a First Meeting: 3 Tips From a PR Pro - January 2012
My recent guest blog post for Mingly focuses on how the strategies I’ve developed for reaching out to reporters can be relevant to variety of sales-related situations......more

— IWantHerJob Interview – September 2011
I was honored to be featured recently on one of my favorite sites, IWantHerJob.com – an amazing, empowering community for women.....more

— 6 Steps to Effectively Position Your Company – September 2011
The following article provides helpful advice for crafting a differentiated position for your company in the market....more

— SXSW Interactive 2012 - August 2011
Every time I go to SXSW, I'm surprised by the lack of panels and discussions around PR - especially given the number of startups that attend the conference. So this year, I decided to create...more

— IdeaMensch Interview – July 2011
I recently had the honor of sharing my thoughts with IdeaMensch.com, a community of people who are passionate about ideas. IdeaMensch was founded by digital advertising strategist, Mario Schulzke...more

— PR For Startups – March 2011
Earlier this year, I had the pleasure of presenting to dozens of startups at CoLoft, a co-working community here in Santa Monica. Below is the presentation I gave, which provides some helpful points...more