Symphony takes a fully-integrated approach to marketing and public relations, which generates more meaningful connections with target audiences and stronger results that drive revenues for clients. We don't believe that a stack of press clips is the end goal for PR. We push further to make PR more accountable to your bottom line and strive to create a strong thought leadership position for the companies we work with.
Below are a few case studies, along with a list of other brands that we've worked with in the past.
When thisMoment engaged Symphony in late 2008, the company was gearing up for the debut of its consumer “moment-sharing” site. After developing a strong positioning that carefully differentiated the site away from other photo-sharing an social networking sites...
Symphony generated several national news stories for thisMoment's launch including The Wall Street Journal, USA Today, Reuters, CNET and the Christian Science Monitor. In 2010, Symphony also garnered strategic placements for thisMoment's new SaaS offering, the Distributed Engagement Channel (DEC), in influential trade publications such as Advertising Age, Brandweek and the Hollywood Reporter. Following these stories, thisMoment saw its incoming new business pipeline grow tremendously, resulting in more than $1 million in revenue for the company in a few short months.
DogTime Media, the largest vertical media community focused exclusively on pet enthusiasts, hired Symphony to building grassroots awareness for its Facebook applications, Save-A-Dog and Save-A-Cat, which allow people to “virtually foster”...
homeless pets and raise money for shelters across the country. After learning that several users had actually adopted their virtual fosters in real life, Symphony decided to highlight these heartwarming stories in local media outlets to draw attention to and increase downloads of the apps. Feature stories appeared in several states from California to Michigan to Massachusetts, generating buzz and a significant increase in users. The popularity of the apps also attracted high-profile sponsors such as Clorox and Hill's Science Diet, which resulted in even more donations to animal shelters and rescue groups in the U.S.
Bevvy approached Symphony in 2011 to help position the company and re-launch its new deals site which offered a discount on bar tabs at popular venues across Los Angeles. Given the highly-cluttered daily deals space and in light of the recent backlash that Groupon…
suffered due to its mishandling of merchant relations, it was crucial to create a compelling yet differentiated position for Bevvy in the market. Following a thorough message development process that identified the key offerings, narratives and proof points of Bevvy's unique business model, Symphony recommended that Bevvy avoid the label “deal site” and instead become a “nightlife reservation site” that offers insider access and ongoing, preferred pricing at exclusive nightlife venues. This messaging was successfully carried through in Bevvy's launch coverage which generated a 20 percent conversion rate for new members and helped the company stand out of the crowd of deal sites and create a niche of its own.
